Rechat’s Testimonials tool turns client praise into marketing content

Rechat launched Testimonials, a free feature that lets agents collect, manage and automatically use client reviews across marketing materials, listing presentations and campaigns from within its platform. The company says integrated testimonials help strengthen online reputations as consumers — and AI assistants — increasingly rely on reviews when recommending agents. AI Summary

Rechat has launched Testimonials, a new feature that enables real estate agents to collect, manage and use client reviews directly within the Rechat platform.

The feature is integrated alongside contacts, transactions and marketing tools, allowing testimonials to automatically populate marketing materials, listing presentations and campaigns without requiring agents to switch between platforms.

The feature is now available at no additional cost to Rechat users.

In a referral-driven industry, online reputation remains a key factor in winning business. According to the National Association of Realtors’ 2025 Profile of Home Buyers and Sellers, reputation is the most important factor sellers consider when selecting an agent, while 49% of consumers trust online reviews as much as personal recommendations.

Rechat said many agents currently rely on multiple platforms, leaving reviews scattered across third-party websites or stored as screenshots and emails.

“Buyers and sellers have read your reviews before you ever walk in the door. In this business, reputation decides who gets the listing. And now there’s a new buyer in real estate, and it’s not a person. It’s AI,” said Shayan Hamidi, CEO of Rechat. “AI assistants are already deciding which agents get recommended, and they make that call based on your online reputation. Testimonials exists so that when an AI is choosing who works and who doesn’t, your track record is impossible to miss.”

The company said the growing use of AI assistants to research agents and recommend professionals makes online reviews increasingly important, as those systems rely on ratings, testimonials and other digital signals when generating recommendations.

Once a testimonial is collected, it automatically becomes available in Rechat’s Marketing Center, where it can be incorporated into listing presentations, social media content and marketing campaigns.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.